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Editorial Type: Trends/Analysis

Hang, Stick, Sell: The Sales Opportunity of Tags & Labels

Tags and labels offer a compelling mix of fun and function, and are a reliable source of sales.

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Executive Perspectives: Brian Swift on His 3-Step Approach to Setting Goals

The president of Swift Sourcing reflects on his realistic goal-setting practices and how the demands of the industry’s end-buyers and end-users continue to change.

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Diving Into 5 Promo Trends Print Service Providers Should Know for 2026

ASI’s Theresa Hegel joins host Ashley Roberts, content director of Printing Impressions, to chat about her article “Five Trends to Keep an Eye on in 2026.”

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ASI Orlando 2026: Product Showcase Winners

Attendees at ASI Orlando voted for their favorite fun, fashion-forward – and more – items featured in the product showcase.

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Factoring Time & Cost Savings Into the Finishing Equation

As print speeds increase and e-commerce growth fuels demand for faster delivery, customers’ expectations for shorter turnaround times continue to rise.

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Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey said they prefer to give employees premium items to build unity and culture.

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ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead

On the ASI Orlando show floor, suppliers showed off new products, from sustainable tech accessories to subtle branding opportunities to viral mini-totes.

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ASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor

From fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Show Orlando showed off how retail influence is set to continue to shape promo apparel in 2026.

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Where AI & Art Intersect: Print’s Role in the Next Creative Era

While AI promises speed, scale and efficiency, its advantages raise deeper questions about authorship, authenticity and value.

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Promo Insiders: 7 Bold Predictions for 2026

ASI Media’s editors forecast the year in promo, from tariffs to AI to their choice for Product of the Year.

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