Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.
Read MorePromo Insiders: Here Comes the Sun
Editorial Type: Trends/Analysis
Trends in In-Store Experiential Marketing
Experiential marketing isn’t always about building elaborate stages and displays for big sporting events, music festivals or urban gatherings.
Read MorePackaging Outlook 2026: Trends Driving Tomorrow’s Growth
For those interested in growing via convergence into the packaging and labels market — or for those already in that segment — read on for insights into what to expect in 2026.
Read MoreWhy Made-in-the-USA Apparel Still Matters in Promo
While full stateside production won’t return anytime soon, domestic apparel manufacturing offers unique benefits to distributor partners.
Read MorePromo Tech & Its Packaging: The Unboxing Experience That Sells
Tech products in promo aren’t just functional – they’re part of a branding touchpoint.
Read MoreEditor’s Picks: Bold Wine & Bar Accessories
Restaurants, bars and events can elevate their branding with useful items featuring custom logos or messaging.
Read MoreBranding Together: What Has Print on Demand Made Possible?
Co-hosts Theresa Hegel and Cassie Green asked the experts onsite at Stahls’ Fulfill Engine POD Conference for their insights into how the technology has changed the print and promo industries in the last five years.
Read MoreResilience & Readiness for Decorators in a New Global Landscape
How global forces will define the next era of apparel decoration.
Read MoreGet a Leg Up on Profits by Selling Pants
Distributors focused only on the top half of apparel could be missing a lucrative opportunity to complete an outfit and increase order sizes.
Read More4 Promo Takeaways From ASI’s First Show of 2026
There were plenty of new products and promo trends to browse among the 572 exhibitors, but there was also a slew of educational and networking opportunities on hand.
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