In a wide-ranging panel discussion, subject matter experts from the PRINTING United Alliance explained how economic uncertainty, state and federal legislation and other factors are affecting printers.
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Paul Miller, executive vice president and managing director of the American Commerce Marketing Association weighs in: Can you change the merchandise mix without changing the identity of the brand?
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DCC Group Chief Commercial Officer David Blake joined Apparelist Content Director Cassie Green to talk about some of its latest innovations in screen printing.
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Amid a rapidly growing desire for in-person events, branded activations are taking off – and putting creative promo squarely at the center of the action.
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As blockbuster films fuel a resurgence at theaters, studios and entertainment clients are investing in custom creative promos.
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When you estimate a job, you’re building a run plan and establishing the estimated hours by cost center.
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The technology is becoming an essential business tool for the print and packaging industries.
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For apparel decorators looking to diversify, branching out into hard goods is a smart move, whether it means pairing name-brand drinkware with an embroidered quarter-zip in a new hire kit or adding name badges and lanyards to an employee uniforming program
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By reducing inventory risk and expanding choice, print on demand is fundamentally changing the economics of the promo industry.
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While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on how much Sharks are willing to invest in a company, particularly in later seasons.
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