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Editorial Type: Trends/Analysis

Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.

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Editor’s Picks: Creative Packaging

These packaging essentials can elevate a standard giveaway.

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Promo Insiders: The Data Behind Promo’s Uneven Second Quarter

ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.

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Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Reliability, expertise and top-notch service are essential for helping suppliers become indispensable partners to distributors.

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Baggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns

A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer vertical.

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High Margins & Repeat Business With Business Form Sales

It may not make up a majority of a print vendor’s sales anymore, but the business forms category can still offer huge margins and bankable business.

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Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verticals thrived while others took a step back.

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Counselor State of the Industry 2026: Easing Cost Pressures

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

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Beyond the Basic: Evolving Your Apparel Staples

Fit, fabrication and feel are among the factors elevating popular apparel staples.

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ASI Show Chicago 2026: Product Showcase Winners

These new and trending items made the biggest impact on attendees at ASI Show Chicago.

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