People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.
Read MoreEditorial Type: Trends/Analysis
Editor’s Picks: Creative Packaging
These packaging essentials can elevate a standard giveaway.
Read MorePromo Insiders: The Data Behind Promo’s Uneven Second Quarter
ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.
Read MoreCounselor State of the Industry 2026: Becoming Indispensable to Distributors
Reliability, expertise and top-notch service are essential for helping suppliers become indispensable partners to distributors.
Read MoreBaggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns
A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer vertical.
Read MoreHigh Margins & Repeat Business With Business Form Sales
It may not make up a majority of a print vendor’s sales anymore, but the business forms category can still offer huge margins and bankable business.
Read MoreCounselor State of the Industry 2026: Top Markets for Promotional Products Sales
In a complicated economic year, some verticals thrived while others took a step back.
Read MoreCounselor State of the Industry 2026: Easing Cost Pressures
Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.
Read MoreBeyond the Basic: Evolving Your Apparel Staples
Fit, fabrication and feel are among the factors elevating popular apparel staples.
Read MoreASI Show Chicago 2026: Product Showcase Winners
These new and trending items made the biggest impact on attendees at ASI Show Chicago.
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