Ramon, a working magician, invested in his own screen-printing and embroidery business for his branded merchandise.
Read MoreHow Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business
Editorial Type: Trends/Analysis
ASI Show Fort Worth 2026: Build Trust & Be Unforgettable in a Crowded Market
At Education Day at ASI Show Fort Worth, Shawna Suckow of The Buyer Insider discussed how leading with humanity can help businesses stand out.
Read MoreThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026
Economist Alex Chausovsky said that, while 2025 was all about uncertainty, 2026 is about understanding complexities in the economy and pursuing worthwhile strategies.
Read More‘Marketing Is Easy. Entertainment Is Hard’: Lessons in Branding From Liquid Death Founder Mike Cessario
Cessario delivered a keynote presentation at ThreadX 2026 that focused on creating memorable and shareable marketing campaigns.
Read MorePromo Insiders: Here Comes the Sun
Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.
Read MoreTrends in In-Store Experiential Marketing
Experiential marketing isn’t always about building elaborate stages and displays for big sporting events, music festivals or urban gatherings.
Read MorePackaging Outlook 2026: Trends Driving Tomorrow’s Growth
For those interested in growing via convergence into the packaging and labels market — or for those already in that segment — read on for insights into what to expect in 2026.
Read MoreWhy Made-in-the-USA Apparel Still Matters in Promo
While full stateside production won’t return anytime soon, domestic apparel manufacturing offers unique benefits to distributor partners.
Read MorePromo Tech & Its Packaging: The Unboxing Experience That Sells
Tech products in promo aren’t just functional – they’re part of a branding touchpoint.
Read MoreEditor’s Picks: Bold Wine & Bar Accessories
Restaurants, bars and events can elevate their branding with useful items featuring custom logos or messaging.
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