Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.
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As client marketing budgets tighten, distributors must act strategically and connect promo to ROI to protect spend.
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Print on demand is revolutionizing the market, but distributors need a measured approach to make it part of their business.
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Digital printing technology is a rising star in the printing industry, and the benefits it brings to print service providers (PSPs) means it often steals the limelight from traditional technologies. However, print production has continued to demand a varied cast.
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The addition illustrates how logo placement is at the heart of college and professional sports.
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Thinner T-shirt fabric, thermal layers and premium outerwear were the standout pieces in Chicago this year.
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Customization, sustainability and functionality are still driving drinkware trends in promo, more than simply size.
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Mary Furto and Liz Haesler of Counselor Top 40 supplier PCNA discussed ways to use brand-name appeal, modern wellness culture and more to create an impactful year-end campaign.
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The annual thINK Ahead conference took place this week with a focus on growth, opportunities, AI and the new varioPRESS iV7 debut.
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Exclusive research from ASI explores the powerful impact and influence of promotional products.
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