As printing and embellishment technology has developed in recent years, both the cost and complexity of new print techniques have continued to decline. One of the fastest growing segments in packaging and label is the use of textured effects. Newer technologies, such as UV flatbed and rotational printing, have opened new doors for converters looking to differentiate their product offerings and add new capabilities to serve their clients. With the ability to more easily create textured embellishment now within reach for most businesses, the question has shifted from “Can we produce texture effectively?” to “When does texture create measurable commercial value?”
Not every package or label will benefit from textured or tactile embellishment, but there are certain business cases in which textured effects can bring a new dimension, both literally and figuratively. Consumer goods continually fight for differentiation on crowded retail shelves, and textured effects help products stand out, reinforce premium positioning, and increase perceived product quality.
The first element of textured effects is visual — the ability to catch a consumer’s eye with an added dimension or a hint of shine. Something that stands out from the ordinary on a shelf or display. Raised logos, patterned varnish, and contrast between matte and gloss finishes are simple techniques that make a product stand out.
Read this full article on Packaging Impressions, a publication on PRINTING United Alliance, ASI’s strategic partner.
