This year’s gift bag is a real bag that uses trendy branding and even finds space for print.
Read MorePromo Lessons From the Golden Globes Swag Bag Worth $1 Million
Editorial Type: Trends/Analysis
3 Ideas for Using Pantone’s 2025 Color of the Year Mocha Mousse
The earthy brown hue gives off cozy vibes. Here is some inspiration on how to use that for promotional campaigns.
Read MoreThese 10 Mega Trends Are Driving Success in the Printing Industry
Peter Schaefer, a partner at New Direction Partners, discussed ways that the converging printing, promo and packaging industries can thrive.
Read MoreWhy Is There So Much ‘Wicked’ Merch?
The over-the-top marketing campaign for the Broadway hit’s film adaptation helped boost it to a box office record for opening weekend.
Read MorePromo Insiders: 6 Markets To Target Now With Print
In this podcast, Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
Read MoreSurvey: U.S. Economic Activity Surges to 2½-Year High
In November 2024, the S&P Global Flash U.S. Composite PMI – which gauges activity in the manufacturing and services sectors – rose to its highest level since April 2022.
Read MoreHow To Embrace ‘Dopamine Décor’
The latest interior design trend suggests that adding color and creativity to a room – or end-buyer campaign – can boost your mood.
Read More10 Post-Election Takeaways for the Print Industry
Women in Print Alliance hosted a panel with four female experts who advocate for the print industry and print-adjacent markets on Capitol Hill.
Read MoreAI as an Efficiency & Empowerment Tool
Three industry AI experts recently joined ASI Media Executive Editor Theresa Hegel for a webinar to discuss leveraging AI to improve business practices and allow employees to focus on higher-level tasks.
Read More3 Developments To Watch in Sustainable Manufacturing
Several companies have announced advancements in textile-to-textile polyester recycling.
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