Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving this storied marketing medium is more than just a nostalgia play.
Read MoreThe Triumphant Return of Physical Catalogs
Editorial Type: Trends/Analysis
Gatorade & Adobe Team Up for AI-Generated Custom Water Bottles
It’s an interesting look into how AI could potentially be used in the promo industry.
Read MoreAre Supplier Credit Card Fees Warranted?
As more distributors pay for orders with credit cards, suppliers are charging fees to process the transactions – a sticky subject for promo companies.
Read MoreSecuring Next-Generation Talent
Tech-savvy 20-somethings are entering the work world in force. Here’s how to attract and retain the best.
Read MoreHow Winter Weather, Layering and ‘Indoor Outerwear’ Can Power Your Next Promo
We’ve compiled tips from leading apparel suppliers to educate you on how to best capitalize on the potential in outerwear sales this autumn and winter.
Read MoreCustom Shoes Continue To Evolve in Promo
With Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is on the rise.
Read MoreFlannel Shirts Stand the Test of Time
A workwear staple that became part of the grunge uniform in the ’90s, the layering piece is back in the spotlight again.
Read MoreThe Latest Trend in Casual Fashion? Boxers for Women
Celebs like Kristen Stewart and Kendall Jenner have been spotted wearing boxer shorts as outerwear.
Read MoreBreaking Point: Why Rebates Are Tearing Apart Distributors and Suppliers
When Kate Ivory, owner of GIDI Promotions, started out as a distributor more than 20 years ago, something happened that really bothered her. She was immediately offered end-quantity pricing (EQP) by suppliers – even though she’d never worked with those suppliers before. “It’s like, I’ve done nothing to deserve that,” says Ivory, who’s based out…
Read MoreBig Data, AI, and Automation Are the Future of the Print World
Unless you’ve been living under the proverbial rock for at least the last decade, you have probably heard about AI, big data, automation, and how those things will change the fabric of the world we live in. And while there are genuine concerns the brightest minds of our generation are pondering even as we speak,…
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