We live in a society where we can get everything within a few clicks. We expect things fast because we’ve grown accustomed to everything being fast. A combination of technological advancements in print, allowing for decorating much more than just apparel, as well as technological advancements in society creating an internet age where anyone can…
Read MoreEditorial Type: Trends/Analysis
How an NCAA Settlement Could Change the College Athletics Merch Game…Again
With changes coming to student-athlete compensation, schools are going to have to get creative to stay competitive in recruiting and the NIL market. There’s opportunity in that for promo.
Read MoreT-Shirt Takeover: Heavyweight Tees Dominate the 2020s
Style moves in a cycle, promo T-shirt specialists say. “It’s just the natural progression of fashion,” says Michelle Yu, creative director of design at Bella+Canvas (asi/39590). “Everything comes full circle.” Bella+Canvas’ (asi/39590) new heavyweight shirt collection, which includes the 3010 6-oz. Heavyweight Tees shown here, combines comfort and style, director of…
Read MoreWhere Comfort and Style Meet: Loungewear and Comfort Apparel Trends
Loungewear is all about comfort and function, and in today’s apparel world, it’s also fashionable, as it crosses over into the streetwear and athleisure categories.
Read MoreThe Cannabis Market Is Growing: How Print and Promo Distributors Can Grow Alongside It
Expanding legalization and changing perception have made the cannabis market one of the most opportunity-filled for distributors of both print and promotional products. But, there’s still a lot they should learn before they jump in.
Read MoreHow AI Is Changing SEO & Digital Marketing
Back in May, Google started incorporating AI-generated summaries at the tops of many search results. In a blog post detailing the change, the tech giant said its “custom Gemini model can take the legwork out of searching.” AI Overviews include a short summary, with the sources shown gallery-style in a drop-down menu below. In fine print at…
Read MorePickleball, Padel and More: Paddle Sport Scores in Promo
Pickleball has seen 224% growth since 2020, and it’s not the only fast-growing paddle sport with promo potential.
Read MoreDecorating Roundup: Stratasys Encourages Upcycling With 3D Printing for Apparel
A look at various apparel and hardgoods decoration techniques such as sublimation, direct-to-garment and engraving.
Read MoreDistributors Optimistic Even as Industry Sales Decline in Q1
Promo industry sales dropped nearly 1%, but it’s hoped that an increase in business late in the quarter will carry throughout the rest of 2024.
Read MoreThe Latest in Promo Tech
Just like the people behind the cutting-edge technology we see popping up, the distributors who sell them are only limited by their own imagination.
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