PRINTING UNITED EXPO 2024: Maintaining Margins With Print-On-Demand

We live in a society where we can get everything within a few clicks. We expect things fast because we’ve grown accustomed to everything being fast. A combination of technological advancements in print, allowing for decorating much more than just apparel, as well as technological advancements in society creating an internet age where anyone can…

Read More

T-Shirt Takeover: Heavyweight Tees Dominate the 2020s

Style moves in a cycle, promo T-shirt specialists say. “It’s just the natural progression of fashion,” says Michelle Yu, creative director of design at Bella+Canvas (asi/39590). “Everything comes full circle.” Bella+Canvas’ (asi/39590) new heavyweight shirt collection, which includes the 3010 6-oz. Heavyweight Tees shown here, combines comfort and style, director of…

Read More

How AI Is Changing SEO & Digital Marketing

Back in May, Google started incorporating AI-generated summaries at the tops of many search results. In a blog post detailing the change, the tech giant said its “custom Gemini model can take the legwork out of searching.” AI Overviews include a short summary, with the sources shown gallery-style in a drop-down menu below. In fine print at…

Read More

The Latest in Promo Tech

Just like the people behind the cutting-edge technology we see popping up, the distributors who sell them are only limited by their own imagination.

Read More