While scratchy, stiff styles are out, business casual apparel is still in existence — it just feels different. The better question is, do you offer these new styles to your customers looking for comfortable, stylish, professional branded gear?
Read MoreEditorial Type: Trends/Analysis
Reddit Plans to Cut Promo Spending in Half, But There Are Environmental Ways to Use Promo that Some Clients Might Not Know About
Reddit announced that it would cut its promotional product spending in half in favor of more sustainable options, after users on its r/ZeroWaste page discussed the environmental impact of promo. Many clients might not be aware of ways promos can still be sustainable without being cut out.
Read MoreEmbrace Digital Embellishments to Tap Into the Printing Enhancement Opportunity
There is an opportunity in the print market for digital embellishments. It’s a matter of figuring out where to find the opportunity and how to take hold of it, along with understanding the challenges.
Read MoreThe Future Is Now: Harnessing the Power of Tech for Your Promos
We spoke with Mariah Wakeling, vice president/creative director for iClick, Seattle; and Trina Bicknell, chief revenue officer at HPG, Braintree, Massachusetts; about what products their companies have recently added, what they see as the biggest trends, what different customer groups are buying, and more.
Read MoreThis Print Supplier Is Having Customers Print Their Own Insulation In-House
TemperPack, which supplies insulated packaging to meal delivery services, is giving its customers the chance to print insulation in-house to offset truck delivery needs. Could this be the future of eco-friendly packaging to some degree?
Read MoreSupplier Automation Software’s Impact on Promotional Industry
In recent years, the emergence of various technological advancements has signaled a shift towards automated systems in the business world. With the increasing need for efficiency and accuracy, suppliers’ automation software has become a key tool in streamlining operations and optimizing productivity. In the promotional products industry, the application of automation software in various areas including ordering, quotes, and tracking has brought about significant improvements to the entire supply chain process. Click to read more.
Read MoreThe ‘Indiana Jones’ Promo Collection is Fun, But Features Spelling Errors
The “Indiana Jones and the Dial of Destiny” promos include fun, immersive experiences in Disney parks and handsome leather jackets. However, signage and printed text within the jackets are full of spelling errors, which take away from the items’ overall appeal.
Read More3 of Our Favorite Baseball Promos from the MLB Season (So Far)
Baseball is back, baby, and it’s faster than ever. Whether you’re pro- or anti-pitch clock, there’s a lot to be excited about with the return of the Major League Baseball season. Here in Philadelphia, we’re pretty excited about our NL champion Phillies hopefully making it back to the World Series. But, all across the league,…
Read MoreB.J. Novak’s ‘Chain’ Restaurant Concept Is an Exhausting and Exclusive Branding Experience
B.J. Novak’s Chain restaurant concept is a parody of sorts, taking pieces of America’s fast food culture and turning it into an elevated dining experience using incredibly detailed branding. But where fast food is so accessible, this feels like a patronizingly exclusive endeavor, even down to the promotional items.
Read MoreLouboutin’s ‘Pool Party’ Display at Neiman Marcus Is an Experiential Hit
Christian Louboutin took over a Neiman’s store in Dallas for a fully-branded experience promoting its new merchandise capsule. Across the 3,000 sq. Ft. Space on the store’s main floor, there was a simulated pool, a “Loubi” bar, lounge chairs, palm trees, lifeguards in swim trunks, and more.
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