As people remember how much fun it is to go to the movie theater, movie franchises and theaters have been getting very creative with popcorn bucket promos. The latest is a “Barbie” bucket shaped like the character’s pink Corvette.
Read MoreEditorial Type: Trends/Analysis
AI’s Role in the Future (and Present) of Promo
There are plenty of horror stories about AI. For starters, there’s “The Matrix,” where robots have taken over the Earth and turned us all into batteries — until Keanu Reeves heroically escapes, meets some people with awesome nicknames, and takes down the personified “consciousness” of the AI with some martial arts and back flexibility. There’s…
Read MoreA Promo Breakdown of the Nathan’s Hot Dog Eating Contest
The Nathan’s Hot Dog Eating Contest is a 4th of July tradition right there with fireworks. We watched (sometimes in horror) to bring you the best promotional and print products from this year’s event.
Read MoreThe High Noon/TravisMathew Partnership Shows that Golf Promos Can Work for Anyone
Golf is evolving, and that means the opportunities for golf promos are evolving, too. Brands that otherwise might not fit into the world of golf are now common, as evidenced by High Noon’s “SoCal fun-loving” apparel line with TravisMathew.
Read MoreRickie Fowler Drinks Water (And Why That Matters to Promotional Products Distributors)
Golf fans noticed that Rickie Fowler was carrying around a reusable water bottle covered in stickers along the course at Los Angeles Country Club during the U.S. Open. Being that Fowler has always been a trend-setter, this hydration choice could have an impact on everyone who sells golf-related promos.
Read MoreA Guide to Maximizing Social Media Reach in Promo
Social media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.
Read MoreGoogle Is Using AI to Help People ‘Try On’ Clothes While Shopping Online
The Google Shopping platform is rolling out a new AI program that allows shoppers to see articles of clothing on varieties of real-life models in different poses so they can see how they fit not only bodies that look more similar to their own, but while they do things other than strike a camera-ready pose.
Read MoreDisney’s Merchandise Problem: The Case for Clean Designs
While most things at Disney theme parks could be described as “over the top,” it’s not necessarily what every guest wants in their merchandise. Some guests have been complaining about a lack of more minimal apparel designs.
Read MoreKeeping Up on Business Casual Apparel Trends
While scratchy, stiff styles are out, business casual apparel is still in existence — it just feels different. The better question is, do you offer these new styles to your customers looking for comfortable, stylish, professional branded gear?
Read MoreReddit Plans to Cut Promo Spending in Half, But There Are Environmental Ways to Use Promo that Some Clients Might Not Know About
Reddit announced that it would cut its promotional product spending in half in favor of more sustainable options, after users on its r/ZeroWaste page discussed the environmental impact of promo. Many clients might not be aware of ways promos can still be sustainable without being cut out.
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