Expanding legalization and changing perception have made the cannabis market one of the most opportunity-filled for distributors of both print and promotional products. But, there’s still a lot they should learn before they jump in.
Read MoreEditorial Type: Trends/Analysis
How AI Is Changing SEO & Digital Marketing
Back in May, Google started incorporating AI-generated summaries at the tops of many search results. In a blog post detailing the change, the tech giant said its “custom Gemini model can take the legwork out of searching.” AI Overviews include a short summary, with the sources shown gallery-style in a drop-down menu below. In fine print at…
Read MorePickleball, Padel and More: Paddle Sport Scores in Promo
Pickleball has seen 224% growth since 2020, and it’s not the only fast-growing paddle sport with promo potential.
Read MoreDecorating Roundup: Stratasys Encourages Upcycling With 3D Printing for Apparel
A look at various apparel and hardgoods decoration techniques such as sublimation, direct-to-garment and engraving.
Read MoreDistributors Optimistic Even as Industry Sales Decline in Q1
Promo industry sales dropped nearly 1%, but it’s hoped that an increase in business late in the quarter will carry throughout the rest of 2024.
Read MoreThe Latest in Promo Tech
Just like the people behind the cutting-edge technology we see popping up, the distributors who sell them are only limited by their own imagination.
Read More2024 Style Guide: Keep End-Users on Trend With These Apparel Products
Going into 2024 and 2025, distributors should expect similar demand as previous years, like comfortable athleisure and streetwear influence, but with some new trends and twists for the near future.
Read More2024 State of the Industry: Buyer Habits, The Election, and What’s to Come
Our annual analysis of the societal and economic factors at play in the promotional products industry and beyond, giving suppliers and distributors a look at what’s currently happening and what’s to come.
Read MoreSpring Into New Products
Springtime is just around the corner, and we can’t wait! In addition to giving us warmer weather and pretty flowers to look at, spring is widely regarded as a time of hope, rebirth, and new beginnings. In the spirit of this rejuvenating season, we’re feeling inspired to talk about our brand-new products! As you’ve probably…
Read MoreHow to Tap into Key Vertical Markets and Create Lasting Relationships
Tips from distributors who count these particular verticals among their most successful, and see how they got involved in the first place, what sorts of products work for them, what unique challenges each customer vertical creates, and more.
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