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Editorial Type: Trends/Analysis

Five Trends To Keep an Eye on in 2026

Here are five trends we believe will influence the converging worlds of print and promotional products in the months to come.

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Thinking Beyond Recyclability: A Holistic Approach to Sustainable Packaging

In an era where sustainability is no longer a brand differentiator but an expectation, packaging decisions have become a defining element of corporate responsibility.

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Bipartisan Bill Seeks Transparency on AI-Driven Job Losses

The AI-Related Job Impacts Clarity Act would require some companies to disclose workforce changes driven by adoption of the technology.

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Expanding Promo Capabilities With Direct Mail

Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.

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You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer

The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” according to the color institute; it’s sparked mixed reactions online.

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Under Pressure — Trends in Pressure-Sensitive Media

The latest trends driving the pressure-sensitive segment.

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Tariffs Hit Hard, But Experts Urge Investment Amid Uncertainty

Whle 35% of those surveyed by PRINTING United Alliance believe tariffs will have long-term benefits, the numbers show that the road ahead will be challenging.

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Where We Go From Here: 2026 Predictions

The Editorial staff of ASI and PRINTING United Alliance make their prediction for 2026 in print, promo and beyond.

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Imports Fall, Trade Deficit Shrinks as Reciprocal Tariffs Take Effect

New figures from the U.S. Bureau of Economic Analysis show a 5.1% decrease in imports on foreign goods.

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What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredients for successful gift-giving this holiday season.

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