Digital printing technology is a rising star in the printing industry, and the benefits it brings to print service providers (PSPs) means it often steals the limelight from traditional technologies. However, print production has continued to demand a varied cast.
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The addition illustrates how logo placement is at the heart of college and professional sports.
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Thinner T-shirt fabric, thermal layers and premium outerwear were the standout pieces in Chicago this year.
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Customization, sustainability and functionality are still driving drinkware trends in promo, more than simply size.
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Mary Furto and Liz Haesler of Counselor Top 40 supplier PCNA discussed ways to use brand-name appeal, modern wellness culture and more to create an impactful year-end campaign.
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The annual thINK Ahead conference took place this week with a focus on growth, opportunities, AI and the new varioPRESS iV7 debut.
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Exclusive research from ASI explores the powerful impact and influence of promotional products.
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Massive signage, Philly-themed gimmicks and fan interaction created a home run of a fan event.
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Direct-to-film printing has moved from hobbyist tool to industrial powerhouse, and distributors who understand the shift are saying yes to high-margin orders their competitors are still turning away.
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Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.
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