On this episode of the Impressions Xchange podcast, Ashley Roberts interviews Adrienne Harrison, vice president of HR Consulting at PRINTING United Alliance, about Mental Health Awareness Month and why mental health matters at work and in life.
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Effectively using displays of all shapes and sizes is a built-in chance for added sales.
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Suppliers and distributors share their top back-to-school selling tips to create successful campaigns in the education sector.
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Using AI and using AI effectively are different. It takes a concerted effort to reap the benefits of AI.
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No industry is perfect, but here are the cutting-edge ways the promo industry is lessening its environmental impact.
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Retail brands like YETI and Owala might still be king in the retail space – but there are plenty of ways to make a campaign pop if clients don’t have the budget for a big brand.
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Print buyers want a single touchpoint for apparel and graphic needs. Understand the case for convergence and how print businesses are combining apparel and wide-format offerings to become true one-stop partners for their clients.
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For years, direct mail has been surrounded by myths. Some came from outdated marketing assumptions. Others came from marketers who tried direct mail once, executed it poorly and decided the entire channel didn’t work.
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How the conflict in Iran is impacting the packaging industry, plus how converters are – and should be – responding.
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The world’s biggest sports tournament will bring millions of fans to North America this summer. End-buyer demand has lagged but is expected to ramp up quickly.
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