6 Reasons Why Marketing Fails and How to Prevent It

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.

There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.

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Kenro Industries Names Neil Lipper as Director of Promotional Products

Kenro Industries, Mineola, N.Y., announced the appointment of Neil Lipper as director of promotional products. With more than 30 years of industry experience, Lipper brings expertise in all aspects of promotional products. He is a past president of SAAGNY and a member since 1984, and was inducted into the organization’s hall of fame in 2007.

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Proforma Powerhouse Solutions Creates Multi-million Dollar Partnership with MyPillow

Brad and Paula Klingman, co-owners of Proforma Powerhouse Solutions, Brooklyn Park, Minn., have entered into a multi-million dollar partnership with MyPillow, a manufacturer of specialty premium pillows.

“Only Proforma has been able to be the complete solutions provider we were looking for to take our brand to the next level,” said Mike Lindell, inventor, manufacturer and CEO of MyPillow.

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