The Yankee Candle Co. Inc., South Deerfield, Mass., announced its leap into the promotional products industry last week.
Read MoreAcross the Keyboard
It seems like a new smartphone/tablet/e-reader/watch/time machine is introduced every month, which makes products for earlier models seem outdated to users. That custom iPhone 3 case isn’t giving many impressions at the bottom of a junk drawer, now is it?
Read MoreThe Swing of Things
Playing golf is hard. Fortunately, selling golf is nothing like playing it. You don’t need to master any fancy tricks or learn any confusing lingo. All you need is some basic knowledge on popular gear and proven sales strategies. Here are eight tips to get you started.
Read MoreThe State of Real Estate
The United States real estate market has had a slow recovery since the recession, but consumers are finally interested in buying again—which means Realtors and property managers need to start attracting them.
Read MorePreferential Treatment
The American-made comeback has strengthened with criticisms of foreign-made products making headlines. U.S. manufacturing offers many benefits, such as job creation, safer working conditions and stricter environmental regulations.
Read MorePutting Pretty
Golf apparel has come a long way since a simple cotton men’s polo. Now, the category is as complex and diverse as any other, full of its own distinctive features, decoration strategies, and style offerings for both men and women.
Read MoreMy Best Promotion
It shouldn’t surprise anyone that, these days, cellphones are big business. And where there’s big business, there’s a big marketing opportunity
Read MoreBodek and Rhodes Wins Supplier of the Year at Philly Awards
Philadelphia Area Promotional Products Association (PAPPA) awarded Philadelphia-based supplier Bodek and Rhodes its Supplier of the Year honor at its annual Liberty Awards last month.
Read MoreTax Reform Proposal Would Slash Advertising Deductions
U.S. Rep. Dave Camp (R-Mich.), the chairman of the U.S. House of Representatives’ Committee on Ways and Means, released the Tax Reform Act of 2014, the latest draft aimed to update and simplify America’s tax code, Wednesday. While he recommended lowering tax rates for many individuals and businesses, he also advised cutting the deduction for advertising expenses in half with the other portion amortized over 10 years.
Read MoreArtistic Toy Manufacturing Among First to Earn ‘Product Safety Aware’ Status
The Product Safety Awareness Program from the Promotional Products Association International (PPAI) welcomed its newest member: supplier Artistic Toy Manufacturing, of Allentown, Pa.
Read More