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  • October 12, 2026 Tara Lerman
    Buc-ee’s Settles Trademark Lawsuit Against Ohio Chain Mickey’s Convenience Stores
    The original lawsuit was filed by the travel-stop chain in February, while...
    Featured News Homepage News 
  • October 12, 2026 Tara Lerman
    Gildan and S&S Amend Agreement To Comply With FTC Fair Pricing Protections
    The federal agency closed its investigation into the two Counselor Top 40...
    Featured News Homepage News 
  • October 12, 2026 Brendan Menapace
    Executive Perspectives: Debbie Story-Klapprodt Strives for Continual Growth & Improvement
    The president of Branding Touchpoint reflects on how she works to make...
    Featured News Homepage News 
  • October 12, 2026 Brendan Menapace
    The Full Package: Mastering the Art of Kitting
    A well-executed kit full of cohesive promo products can look like magic...
    Featured News Homepage News 
  • October 9, 2026 Tara Lerman
    PCNA Appoints New Customer Service Directors
    Becki Heinen joins the Counselor Top 40 supplier as director of customer...
    Featured News Homepage News 
Buc-ee’s Settles Trademark Lawsuit Against Ohio Chain Mickey’s Convenience Stores

Buc-ee’s Settles Trademark Lawsuit Against Ohio...

October 12, 2026
Gildan and S&S Amend Agreement To Comply With FTC Fair Pricing Protections

Gildan and S&S Amend Agreement To...

October 12, 2026
Executive Perspectives: Debbie Story-Klapprodt Strives for Continual Growth & Improvement

Executive Perspectives: Debbie Story-Klapprodt Strives for...

October 12, 2026
The Full Package: Mastering the Art of Kitting

The Full Package: Mastering the Art...

October 12, 2026

Prime Line Brings on Tom Clouser as Senior Strategic Account Manager

Clouser comes to the supplier with over two decades of sales and business development experience.

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Tap Into the Vintage Aesthetic for Trendy T-Shirts

A modern yet vintage-style tee isn’t an oxymoron.

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Obituary: Rob Watson, Vantage Apparel

Watson was the CEO of the Counselor Top 40 supplier and a member of Counselor’s Power 50 list.

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Her Imprint: From Sports Medicine to Screen Print — How Jessica Tillery Found Her Life’s Work in Custom Merch

Jessica Tillery’s path to founding All Quality Graphics wasn’t linear — it was a wildly unexpected detour that turned into a calling.

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Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles

Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.

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What You Need To Know About Printing on Glassware

Equipment, pretreatment, ink adhesion and common mistakes to consider when direct-to-object printing on glass.

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Help Your Direct Mail Customer Feel Smart

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

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Koozie Group Expands Partnership With LoudCup

The Counselor Top 40 supplier is now producing LoudCup’s signature tumbler in its Spring Hill, FL, facility.

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Allegra Lisle Acquires PrintSmart Printing

The deal expands the company’s local access to marketing, print and mail solutions, custom signage and graphics services.

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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking

The best customers to sell to are the ones you’re already working with. Start selling promo by pitching name badges as an easy add-on to programs you’re already fulfilling orders for.

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