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  • August 4, 2026 C.J. Mittica
    Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
    In a complicated economic year, some verticals thrived while others took a...
    Featured News Homepage News 
  • August 4, 2026 Brendan Menapace
    Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos
    Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company...
    Featured News Homepage News 
  • August 3, 2026 Theresa Hegel
    Nadel Acquires All Branded Group, Expanding Presence in Australia
    The Counselor Top 40 distributor says the acquisition will help give its...
    Featured News Homepage News 
  • August 3, 2026 Tara Lerman
    Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer
    For this innovator, losing a favorite T-shirt was the prelude to building...
    Featured News Homepage News 
  • August 3, 2026 Promo Insiders
    Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada & Mexico
    After the USMCA wasn’t renewed, the future of the agreement stands in...
    Featured News Homepage News 
Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Counselor State of the Industry 2026:...

August 4, 2026
Executive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos

Executive Perspectives: Valerie Hayman Sklar Is...

August 4, 2026
Nadel Acquires All Branded Group, Expanding Presence in Australia

Nadel Acquires All Branded Group, Expanding...

August 3, 2026
Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer

Counselor 2026 Supplier Entrepreneur of the...

August 3, 2026

Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events

The massive installation in Philadelphia’s Lemon Hill Park showcases how print can be used for branding, crowd control, information and fun at one of the world’s premier fan events.

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Vantage Apparel Joins New Jersey Coast Cleanup Efforts

The Counselor Top 40 supplier helped to collect nearly 170,000 pieces of litter and debris on beaches last month.

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ASI’s 2026 Ad Impressions Study: Bags

Exclusive research from ASI explores the powerful impact and influence of promotional products.

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4 FIFA World Cup Packaging Campaigns That Embrace Creativity & Connection

Packaging will take on a World Cup flair for the sporting event of the summer, with FIFA sponsor organizations taking the lead.

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S&S Activewear Bets Big on Tech To Help Customers Scale

The supplier is using machine learning, automation and “ZeroTouch” technology to help improve inventory accuracy and streamline fulfillment.

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Branding Together: Opportunities (and Limitations) of AI in Print & Promo

Aly Banholzer and Marshall Atkinson of ShirtLab share why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.

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4 Best Practices To Avoid Nightmare Scenarios With Contract Decorators

Distributors and contract decorators must develop strong partnerships and hone their communications skills to succeed.

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Unlocking Opportunities With Sublimation on Hard Goods

Decorators using their dye-sublimation equipment only for branded apparel could be missing out on a significant opportunity to upsell.

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Image Source Hires Tom Havens as VP of Sales

Havens, who has over 45 years of industry experience, will lead the sales division with an emphasis on creativity, design and strategic thinking.

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ASI Promotes Matt Barnes to Chief Commercial Officer

With more than a decade of leadership at ASI, Barnes will now lead the company’s sales, marketing and member success efforts.

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