A Place to Hang Your Hat

As with ice cream, race cars or free money, it’s hard to find someone that doesn’t understand the appeal of promotional headwear. Day-to-day signs of its effectiveness are everywhere, from the local skate park to McDonalds to the baseball field.

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My Best Promotion

This month’s My Best Promotion shows how one distributor got his client’s message out to college students using drawstring backpacks and gift cards.

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The Big Business of Caring

Nonprofits are big business with big dollars attached. With Susan G. Komen claiming ownership of the color pink and trademarking the slogan “for the Cure,” the picture of nonprofit organizations as corporate dollar-generating entities comes more clearly into focus.

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Writing off the Cheap Talk

Getting sucked into a price war with a competitor can happen with any promotion or product, but there are some instances where it’s more likely than others.

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