Have you ever wondered what makes one small business flourish while another one fails? Are you a small-business owner, or do you know a small-business owner who wants to be inspired by someone who knows exactly what it’s like to be in the trenches, just barely surviving? Do you want to know how to have a little fun at work and still get some serious work done?
Look no further!
Chuck Dahlgren, owner of Crystal D, rips the roof off of our company in his blog “Our Story.”
Take a journey back in time, 25 years ago when Crystal D was just a newborn baby business. Chuck shares his personal and professional story with you where he unveils what “it” is that makes the company tick. His perspective is candid and honest.
Follow Chuck’s journey where he talks about what it was like when he first bought Ice Nine Glass Design, which would become Crystal D in 1993. Learn how he handled eyeballs rolling when he introduced the culture of recognition to the company. Hear about the first WOW Day, our annual company appreciation event where we recognize our peers as Value Champions, which happens to be our most prestigious recognition program. And find out what happened when those eyeball rolls turned into an outright silent protest.
In addition to the story of how Crystal D came to be what we are today, you’ll learn how to take a company from good to great, from ordinary to extraordinary, by building a company culture, utilizing employee recognition in a practical way and operating with a deep-rooted business sense.
As a distributor and small-business owner, you are in a unique position where you can help your customers achieve the same success Crystal D has. Your skills combined with the information Chuck shares with small-business owners can help your customers grow a recognition culture of their own. Your customers will think of you when it comes time to order awards, and you’ll think of Crystal D and the journey you went on with Chuck as you read “Our Story.”
Chuck has always said he’s fought like hell to keep Crystal D growing, changing and evolving. He’s excited to share this journey with you, and help you and your customers achieve the same successes. This is our blog. This is Our Story.
