Living in this digital age, it is common to email product images to clients rather than showing them actual samples, which was the norm 20 years ago. Email images are incredibly efficient in terms of time and cost. However, when presenting a food gift program, things are different! While virtuals are great for prospecting and presenting initial ideas, when things get serious, you’ll want to employ another tool.
Almost everyone has received some of those mediocre food packages that permeate the retail market. When you are presenting food, it is vital to differentiate yourself and make it clear that you are providing high-quality, delicious food, not that so-so food they may have experienced.
How do you do this? With real, live samples, of course! Samples can provide the client with a multi-sensory experience that will have them begging to order!
Let’s dig deeper: Our favorite sample is a spec sample. Spec samples are powerful because clients can see:
- Exactly what the gift looks.
- Precisely how their gifts will be packaged.
- How their brand appears on their gifts
Most importantly they can taste how delicious the food is!
When it comes time to close the sale, you don’t want to depend upon an image on your client’s monitor or cellphone. You want a delicious sample right in their hands—the perfect tool for sealing the deal. The bottom line is this: Spec samples generate some genuinely nice or orders!
Maple Ridge Farms ships spec samples directly to your clients at 50% off EQP net and will even enclose a personal note from you at no extra charge. This offer is good through September 30.
Best of all, when you write the order, send along a copy of your paid invoice for the spec sample and Maple Ridge will give you full credit for the cost of the sample, minus the shipping charges.
The timing is perfect. The holiday gift season is already starting, so take advantage of this great offer and order your spec samples today. If you have questions or want to learn more about Maple Ridge Farms, visit us today at MapleRidge.com, or contact us at [email protected].
