Over the last 15 years, there has been an enormous boom in the number of breweries in the United States. From 2006 to 2019, the number of breweries went from 1,460 to 8,386.
There’s no question: Americans love local breweries, distilleries and wineries. They also search out new ones when they’re on vacation. They love gifting drinks to their friends from out of town. The same goes for coffee roasters and coffee shops. Local establishments like this are now part of a city’s local pride and identity. They’re woven into the fabric just like a logo is placed on a bandanna. (See what we did there?)
All of that translates to high impact branding promotional products. Specifically, items like logo bandannas make for smart ROI advertising tie-ins for breweries, wineries, distilleries and more.
Rep Local
If you live somewhere with multiple breweries or coffee houses, it’s natural to see a bit of a friendly rivalry between them. Customers will want to “show their colors” so to speak with products from their favorites. Items like bandannas work for giveaways, especially right now, as they double as face-coverings for places with mandates in place. Pet bandanna triangles are also great gifts for pet-friendly beer gardens and celebrating finishing a fun-run.
Bandanna Promotions by Caro-Line offers classic designs like paisley, saving room in the middle for branding; and offers a variety of colors to match the businesses’ logos or imagery.
Show Your Mileage
It’s common to hear from friends who went on “brewery vacations” or pilgrimages to specific breweries they like or have heard good things about. If they’re going to travel all that way, they’ll want something more than just a drink or two. A bandanna with the brewery or coffee shop’s name, logo and maybe some imagery specific to a particular release doubles as a decorative piece to bring home and add to a collection.
Stay Fit
A bandanna is a great giveaway item for exercise-focused places. There could be a juice bar attached to a gym and giving out a branded bandanna with the juice bar and gym’s logos together creates a doubly-effective gift. Gyms and workout centers could also give out co-branded bandannas with sports drinks or energy supplements that they sell on the premises.
Be Part of the Boom
All of those new breweries, distilleries and wineries have contributed to an American beverage market worth approximately $350 billion. With so much competition, businesses will want to stand out from their peers any way they can.
A bandanna is a functional and fun product for giveaways and gift shops, and has all of the flat-surface branding space of signage.
The opportunities are all over the place for beverage promos. And that’s something worth drinking to!
