Tell us why you selected this category. How does your business/these products best fit within the category?
We lit-rally can’t even contain our excitement with the brand new SnugZ USA apparel line, HYOU. Our completely customizable, full-color imprints turn your brand into wearable art. Backpacks, tees, hoodies—you name it. With a 10-day production time and a minimum of one—yes, we said one piece per order—there’s no reason to have FOMO. Selfie magnets. Hashtag, Outfit-of-the-day inspo. Your gear will be all that and more. Watch your brand go viral when you customize your wearables Uniquely HYOU.
What’s a good pitch distributors can use to sell apparel as the perfect holiday gift for employees or customers (over hard goods)?
With apparel specifically, you can wear and enjoy it over and over again. And, depending the climate, it can be worn year-round. Everyone loves to get new clothes, especially when it’s well-designed and great-fitting. Our line of products are the perfect mix of comfort and style that can be completely customized to be all about Uniquely HYOU.
How does a high-quality logoed apparel gift inspire loyalty in the wearer, as well as boost the image of the gift-giver?
High-value business gifts are very effective marketing tools for any organization, since they help to enhance the corporate image and brand presence. The item should be of good quality and high perceived value for your efforts to succeed and for the gift receiver to feel valued and appreciated.
Why are apparel gifts also great branding opportunities for the gift giver?
What you present as a gift strongly reflects the image of the company and, if designed well, can be worn over and over. The gift receiver will be proud to wear it and become an advocate for your business to attract positive attention to it.
Got any tips for visible, but tasteful, logo options and placements on garments?
With HYOU, the entire garment is a blank canvas. Be sure to take advantage of the full-color, wrap-around imprint capabilities. Create images that bring out the personality of the company. For example, on one of our photography shots, we used Skullcandy and our designers incorporated a full-color wrap design, and then took the headphone company’s staple product and placed it on the hood, so when it was worn, it appeared they were wearing the headphones. Possibilities are endless!
What apparel categories perform the best as holiday gifts, and why?
That would depend on the budget. We have products such as sublimated socks that would make perfect stocking stuffers or use the sublimated backpack full of other goodies to kit an amazing variety of products.
