This year marks the 45th anniversary of the birth of the Koozie® brand. With humble beginnings, the beverage insulator that started it all would become a household name and eventually inspire the creation of high-performing drinkware and outdoor gear. With summer fast approaching, it’s time to whoop it up with Koozie® Olympus coolers!
The pandemic was the catalyst for people to get outside, and many discovered they loved it! According to the Outdoor Industry Association, a record 168.1 million people participated in an outdoor activity in 2022, the latest year for which there is data. Participation is now more diverse, including increases among Black, Hispanic, and LGBTQIA+ individuals. Additionally, 80% of outdoor activity categories saw growth in 2022, including camping, fishing, and sport climbing.
We spotted this growing outdoor lifestyle trend back in 2019 and noted how strongly it tied into the personality of the Koozie® brand. In independent research, we found that 86% of end-users associate the Koozie® name with their favorite outdoor activities, including fishing/picnicking or enjoying time at the beach/lake. When promotional distributors were surveyed, they most closely associated drinkware, coolers, camping/hiking accessories, and backpacks with the Koozie® brand. These findings confirmed the Koozie® brand’s influence in the outdoor category.
One of the stars of the Koozie® brand portfolio is the Olympus line of soft-side coolers! These adventure buddies are built for the outdoors (and indoors, for that matter) with features including:
- Durable tarpaulin material that is water resistant and easy to wipe clean.
- Heat-sealed PEVA liners to help prevent leaks.
- Multiple carry options, even on the smaller-sized versions, for loads of versatility.
- Additional pockets, straps, and even some options with attached accessories to keep all your gear organized.
Available in seven different styles/sizes, there’s an Olympus cooler to suit all your chillin’ needs.
Up Your Brown-Bag Game
Make a Koozie® Olympus cooler part of your weekly work routine. Whether you opt for the 6-can (Item #16241) or 9-can (Item #16110) version, both feature a dual-pull zippered main compartment so it’s easy to pack reusable food containers. The roomy front zippered pocket provides additional storage for silverware, hand sanitizer, condiment packets, and more. Carry it with ease using either the wrapped top carry handle or the removable, adjustable, padded shoulder strap. When the weekend rolls around, fill ’em up with ice to keep your drinks and snacks chilled while cruising on the boat, watching youth sports, or relaxing at the beach.
Tote in Style
All-day outings call for a roomier insulated bag, and the Koozie® Olympus Cooler Tote (Item #16017) delivers. With a capacity of up to 28 cans, it’s also long-neck friendly with two built-in bottle openers. Multifunctional daisy chains and a generously sized zippered front pocket provide spots for clipping keys, tucking cash, stashing sunglasses, and more! Long shoulder straps sport a crossbar handle for extra support and a hook-and-loop wrap for extra comfort. Sling it over your shoulder or use the side handles to team up for particularly heavy loads.
Hands-Free Exploration
Map out your next adventure, then pack up an Olympus cooler backpack for a day of carefree roaming. Available in 24-can (Item #16190) and 36-can versions (Item #16002), both have a wide zippered main opening for easy loading, and, of course, feature great organizational aids, including daisy chains, an attached bottle opener, and a large front zippered pocket. The star of the show, however, is the mesh, padded, adjustable backpack straps. Chelsea Williams, Owner/CEO of Spark Branded Solutions, says the larger style is one of her favorite pool-side promo products.
“I use the Koozie® Olympus 36-Can Cooler Backpack to load up our drinks and snacks. I’ve tried dozens of coolers, but this one is by far my favorite.” Williams adds, “I’ve had it for at least five years, and it’s still in perfect condition. I also love wearing it as a backpack because my arms are usually full with a bag and my children’s pool toys.”
Extra carry options are available on both sizes, as well, in case you’re not feelin’ the backpack vibe.
With 45 years as the original chill® under its belt, the authentic Koozie® brand has earned its reputation in the outdoor market, and the Olympus cooler line is just one example of its high-performing products that keep the fun going longer. Gear up for summer now with one of these soft-sided coolers, and get ready to make some memories! Shop online at kooziegroup.com.
