Sustainability is more than just another trend–it’s our future. And for many consumers, it’s become an active part of their lifestyle that directly influences their spending decisions. In fact, sustainability is so important to the average consumer that companies like yours are expected to play a role in these eco-friendly efforts. According to a survey highlighted by Forbes, 88% of consumers want you to help them make a difference.
This sentiment has become even more important in a post-pandemic world, with a whopping 93% of global consumers reporting that COVID-19 influenced their views on sustainability. Today, more than two in three consumers insist that environmental issues are extremely significant.
Chances are, your company shares a similar commitment to sustainability, whether it be through partnerships with nonprofits, or working to make your supply chain as environmentally sound and ethical as possible. But how can you share these initiatives with the world? Buyers tend to put your actions under a microscope, and leveraging your promo products choices to enhance your eco-friendly reputation is easier than you might think.
Pop into Plant-Based Promo with the Right Partner
In this new era of “sustainable swag” choosing the right partner to work with will ensure that your company isn’t only talking the talk, but also walking the walk. With their PopGrip Plant offering, PopSocket is proving to be that partner.
PopGrip Plants are constructed with plant-based materials that enable them to be fully recyclable through the innovative TerraCycle recycling program, resulting in a highly effective promo product that both you and your buyers can be proud of. Branded PopSockets speak volumes, but the actions behind the PopGrip Plant project are louder than words.
What do your recent promotion item choices say about your brand? Do they accurately reflect your company’s values and commitments? Here’s what you need to know to ensure your future promotional products are both sustainable and memorable while helping your brand stand out in this ever-changing sea of brand messaging.
Consider the Promo Product Life Cycle
Trade shows are back in full swing, along with the all too familiar feeling of returning with your carry-on bag full of awesome promotional products from fellow companies and partners. However, have you ever considered how much use you actually get out of these branded items?
This usage period, or life cycle, of a promo product is often overlooked by brands that are solely focused on pricing and impressions. The truth is, choosing promo products with a longer life cycle generates more impressions and value in the long run. That’s why eco-friendly brands are shifting their focus to reusable promo products and reaping the rewards.
Due to the widespread use of mobile devices, most consumers carry one of the best promotional opportunities in their pockets every day. According to a 2020 Advertising Specialty Institute study, 33% of consumers own promotional power banks, generating 900 impressions over the product’s lifetime. Compare this to the marketing real estate on the back of a smartphone which is capable of generating millions of impressions in the long term.
Instead of spending their life cycle confined to an office desk, sustainable products are out there and in the faces of hundreds of potential consumers every day. However, true sustainability goes beyond simple reusability. The real impact starts before the promo product is even produced.
Not All Promo Products are Created Equal
While it’s easy to see the negative impact of single-use promo products, it’s important to keep in mind that a commitment to sustainability starts at the early stages of manufacturing. The materials that products are made of and the components they contain can tell a bigger story about your brand’s commitment to the environment.
Is the product made using plant-based materials? Products that substitute plastic with materials such as cornstarch, canola oil and castor beans can significantly reduce carbon emissions produced during the manufacturing process.
Is the product fully recyclable? Eventually, the life cycle of all promo products must come to an end. But that doesn’t mean it has to be reduced to waste. Recyclable promo products can be reborn into new products to help close the manufacturing loop.
Be Part of the Solution
With 46% of consumers reporting to have a more favorable opinion of a brand if the promotional product they receive is environmentally friendly, the benefits of sustainable products are as clear as day. However, if you’ve been handing out the same promotional products for years, it can be difficult to make the switch.
PopSocket’s PopGrip Plant line makes it easy. If you’ve used a PopSocket product before, you already know just how useful and impactful they can be. A custom PopSocket with your logo has the potential to make an impression every 10 minutes by utilizing the best ad space that exists on the back of a smartphone. And because each PopGrip Plant is made with at least one-third plant-based materials and fully recyclable, you get the same effective promo product while being part of a bigger, sustainable solution.
By keeping these tips in mind, your brand can make its giveaways greener and form more meaningful connections with the countless consumers worldwide who are prioritizing environmental issues. A long term partnership with a sustainably-minded company could start with choosing the right eco-friendly promotional product.
Download the white label PopGrip Plant flyer to use in email blasts, as a social media promo and more.
