Everyone is always thinking “BIG.” Maybe it’s scoring a global customer account or taking your business to a national audience for next level sales growth. But sometimes going big isn’t about how physically big something is, but rather how small and unique the targets are that brings home the right fit for your business model’s growth.
For promotional products distributors, sometimes the next big opportunity is right next door in a local to regional account. The hometown bank, the local insurance agent, even the craft brewery that opened down the street all present massive opportunities when it comes to branded campaigns.
It’s easy to get caught up in the traditional swag when selling to these clients. Items like hats, mugs, and pens all have their place. But if you’re really looking to close the next big account with your local clientele, you as the distributor need to think outside the box. Pet-friendly marketing is the ticket. Let Bandanna Promotions by Caro-line be your partner in this endeavor.
“Local to regional business growth has many layers, but all should be easy to peel back for multiple selling opportunities,” believes Scott Thackston, director of marketing and product development. “These smaller local companies thrive off referrals from loyal and trusted patrons. This brings an element of a selected club association feel, offering a next level of pride to promote their favorite shop, store or local service they frequently use … especially with their pet wearing this functional branded fashion for all to see and love.”
Check out these five opportunities for some ideas.
Insurance Companies
Local insurance companies are the perfect client to market pet-friendly swag to. Agents look for ways to connect with their clients, and pet triangles from Bandanna Promotions are the perfect fit.
It’s one thing to see a logo on a pen, but neighbors that see the insurance company’s logo on a pet bandanna while out for a walk will immediately think of that company the next time they are hunting for home, auto or life insurance options.
Don’t be afraid to make suggestions. Point out that after a family signs up for a policy, the pet triangle is the perfect gift for their pet to commemorate the occasion. And since this a year-round service, Bandanna Promotions can set you up to create several options insurance clients can pick from throughout the year.
Whether it’s a holiday gift to policy holders with a cheery message from the provider or a summer-themed logo, this is the local opportunity that yields lasting profits. Distributors can choose from any of unique designs with novelty, patriotic, tie dye or camo bandannas and order as a pet triangle for furry friends. These are printed using an overprint design on the existing pattern on the bandannas. Bandanna Promotions offers three sizes — small, large, and extra-large — so that no pet is left out.
Realtors
What better way for a real estate agent to promote their business than through a walking billboard? A bus bench certainly sees eyes, but a pet sporting a bandanna with the local realtor’s name and phone number is seen everywhere: the bike trail, vet, pet store, brewery, dog park … the list of people that will see this information in a unique way is nearly endless.
Pet parents love to dress up their fur babies. Add the real estate logo for all to see. Want a collar channel sewn? Bandanna Promotions can do that too!
Did the agent’s client just close on a house? That’s the perfect time to include a pet triangle in a “swag-wag” welcome home gift basket. Did the client just sell their home? Wish them luck on their new adventures with a pet triangle featuring their contact information for future needs.
And these aren’t just for dogs. Triangles are available with an edge-to-edge rotary print, screen print or full-color digital print in a variety of colors, including neon, so even sassy felines will look great in them.
Builders
It might be a less obvious route, but marketing pet triangles to builders is yet another way to hit home. “A home is always where the heart is [as] the saying goes,” says Thackston. “So doesn’t it make sense that the builder of your custom home or neighborhood development deserves some of the love and care making this happen for you? We all take pride in telling our closest friends and family about our home builder experience. Why would it be any different for a total stranger stopping you on your pet’s walk … to ask how your experience was using this builder proudly worn on your dog triangle? This would move the needle for your builder clients with many one-on-one engagements for potential home buyers.”
Much like sporting a bandanna emblazoned with your realtor’s or insurance agent’s information, this plays on emotion. Builders are involved in helping your local community grow and thrive — help them spread that pride through pet triangles.
Breweries, Distilleries and Wineries
Local breweries and distilleries are all the rage right now, and many are pet friendly. With our winter season of staying indoors, people are ready to get our and mingle in-person with spring social gatherings at these businesses, often with their family pet wagging along.
Pet triangles are perfect as part of a merch wall at the local brewery. But why stop there? Most of these companies also have a huge following online. Create pet bandannas that are Instagram worthy by incorporating a logo along with the business’s favorite hashtag. ““Local to regional businesses hold a special place in the hearts and wallets of consumers, for you have a true personal connection every time you stop in or shop at their business,” Thackston points out. Bandanna Promotions is here help with their four USA In-house printing methods: digital, screen printing, custom color rotary and exclusive duplex two-sided imprinting. Not only can this Made in America company imprint any design layout on its American-made bandannas, but the talented creative team can mock-up fun designs with supplied custom art files that help close orders or secure a new client opportunity.
Financial Institutions
The final area of local or regional business that distributors can target with Swag-Wag are the numerous financial institutions. Here is just a short list of financial businesses that are perfect for this:
- Banks
- Credit unions
- Mortgage companies
- Retirement planners
- Financial planners
Much like the other areas of local business discussed throughout this article, financial institutions are an important part of the community-building process. They create a sense of security among individuals and neighbors. Pet triangles make a great gift for brand new account holders, someone who just closed on a home loan and secured a mortgage, and even to celebrate a retirement.
Help these clients encourage their customers to share a positive experience through their pet swag. With so many colors and options to choose from, Bandanna Promotions by Caro-line is your partner in local Swag-Wag.
