The New Style Genre for the Work Space
Really fancy warm-up suits and yoga clothes were all the rage for a few minutes in recent history, thanks to some serious collaborations between heavyweight fashion designers and a few famous personalities from the worlds of music, sports, art and social media. For the last couple of years it seemed like everywhere you looked people were wearing super-stylish sweats that cost a fortune paired with equally pricey sneakers, shoes and accessories like hats, purses, belts and messenger bags.
Runway royalty has fully embraced the well-to-do hipsters who scramble to buy the next thing to drop from their favorite designer. New young buyers invest in and collect limited edition designer garments with the intensity of fine art collectors.
But What does it Mean for Our Industry?
The good news is that comfort is universal! Everyone wants to be comfy at home and at work. However, some work environments are a little conservative when it comes to dress code. Swishy pants won’t work everywhere—no matter how much you paid for them!
There are many work places that have a full-time semi-casual dress code, but even more conservative work environments may employ a “casual Friday” policy, where employees can dress-down a bit. At Executive Apparel, we put our heads together to come up with a solution for end-users who want something between athleisure and a tailored suit.
The Birth of the Workleisure Blazers
For over 80 years, Executive Apparel’s signature product has been the tailored blazer. Their design team has perfected a collection of professional blazers and suiting separates for a niche market within the promotional apparel industry. As the work landscape changed to include an influx of millennials, we realized there was a need for a new type of blazer—a semi-casual blazer for a more relaxed work place.
Introducing the JET unlined polyester blazer and the DEVIN stretch knit blazer. We designed 2 blazers that look polished but are mid-weight and comfortable with khakis and an oxford or tee shirt. Workers in the busy tech crowd, hustling hospitality workers and students can have a uniform with style, comfort and mobility.
Distributors who are already selling our oxford shirts and khaki pants, skirts and skorts can now offer a semi-casual blazer that is economical and stylish. The JET takes inspiration from our best-selling UltraLux blazers with its gold-tone buttons and sophisticated fit. While the Devin is a slightly more casual textured stretch knit offering extreme comfort. Both blazers are unlined making them less pricey and are shipped in polybags thus eliminating costly shipping and storage fees.
If you are a distributor who is looking to increase sales and enter new markets, consider Executive Apparel’s Workleisure Blazers for your semi-casual uniform or promo-apparel programs
