In an effort to protect Planned Parenthood against proposed defunding, companies are stepping in to create promotional products with proceeds benefiting the nonprofit. Power and Light created a tote bag that went viral, and these Nasty Women T-shirts helped raise more than $100,000 for Planned Parenthood.
Now, it seems the fashion world wants in on the Planned Parenthood train, and it’s looking to make Planned Parenthood pins the must-have fashion accessory. According to Vogue, the Council of Fashion Designers of America (CFDA) has announced its initiative to support Planned Parenthood at this year’s New York Fashion Week. As such, the CFDA designed pink “Fashion Stands With Planned Parenthood” pins to be distributed to participants of the event.
Brands like Diane von Furstenberg, Tory Burch and Zac Posen already have pledged support for the pins, and the CFDA hopes more brands will incorporate the pins into their Fashion Week runway events.
After the Women’s March merchandise created quite a buzz, it’s great to see other fashion brands capitalize on end-user demand with their own takes. Even better, these pins will be on display all week long at New York Fashion Week, and they should go even further to raise awareness and promote the cause.
It’s pretty incredible to see brands utilize promotional merchandise to support causes they believe in. The fact that T-shirts, tote bags and pins are able to provide nonprofits the tools to keep going is unprecedented, and I hope brands continue to use their influence and resources to help these charitable causes.
