People don’t buy with their heads. They buy with their hearts. The competition is not for their money. The only real competition is for their emotions. Touch the hearts of the people you serve, and they’ll be back for more. Engage their emotions, and they’ll become raving fans.
“I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers,” said Kevin Roberts in the book “Lovemarks.”
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions,” said neurologist Donald Calne.
Human beings move when their emotions are moved. People go where they are made to feel cared for, special and good. People buy from places of emotional engagement.
Success comes by treating your customers with love. Acclaim comes by doing your job with love. Market leadership comes with selling your wares with love. If your customers only like you, you are vulnerable to losing them.
When your customers love you because you’ve touched their hearts by the way that you occur in their lives, you become a part of their extended families. You’re now a part of their communities. They become loyal. They tell the rest of the family about you. And they’ll take good care of you should times get tough.
