The lowest common sales denominator in our industry is the product-based sales person, i.e., promo-peddler, trunk-slammer, tchotchke-chucker, ad nauseam. The mere fact that you are reading and digesting this means you most likely aren’t one of those. I’m addressing this article to you—the thinking sales person, the promotional partner, the extension of your client’s marketing department. You Think, Therefore, You Am. (I gotta stop talking like I’m Popeye.)
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Our attitudes control our lives. Attitudes are a secret power working 24 hours a day, for good or bad. It is of paramount importance that we know how to harness and control this great force. « Irving Berlin, composer and lyricist (1888 – 1989)
Brace yourselves. It is going to happen. Things are going to get better. While I am well aware of the doom and gloom constantly being
reported on both network and cable news—that 2009 is just going to continue the economic slide—I have decided to toss the fear aside and take a different approach to the new year. This is