Full disclosure here—and I’ve said this before—I love trade shows. There is no better way for distributors to connect with their supplier partners. Suppliers have the opportunity to connect with new prospects and to strengthen relationships with current customers. There is no question, however, that the dynamics of trade shows are changing. It’s a big topic that I will address in two parts.
Read More
Many of you may know that my faith and values are important to me. Reluctantly, I must share that I’ve done something I normally don’t do. I lied.
Read More
As I have visited with suppliers at trade shows, other folks are often seen in the time-honored ritual of walking up to booths with their badge held out… asking the supplier, “Scan my badge.”
Read More
There are few topics in our industry that stimulate more lively discussion then trade shows. Are there too many? What do you really get out of them? What will you miss if you don’t go? And the question that seems to be hotly debated recently… should industry trade shows allow hosted end-users to attend?
Read More