How To Build Your Natural Creativity

Have you ever used creativity in a benefit statement or explained to your clients that you can provide creative solutions for their business problems, but were not sure if you could pull it off after you made that statement?

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Marketing and the Selling Function

For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.

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Empowering Brand Loyalty

Whether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.

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Who is Crazier… Our Clients… Or Us?

Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however, that in every cloudy rant there is a lesson that can be learned.

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