Have you ever used creativity in a benefit statement or explained to your clients that you can provide creative solutions for their business problems, but were not sure if you could pull it off after you made that statement?
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The 4 Steps to Solutions-based Selling
Solutions-based selling empowers your clients and, in turn, empowers your brand. Here’s how to do it, in four steps.
Read MoreMarketing and the Selling Function
For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.
Read MoreEmpowering Brand Loyalty
Whether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.
Read MoreRelationship Building 101: Have you passed?
It’s not always about what your client can do for you, but what you can do for your client—the importance of a mutually beneficial business relationship.
Read MoreGetting Your Clients to “Hire” You
4 easy ways to manage the crucial first thing clients see about you online.
Read MoreWhy The Why Is So Important
Simon Sinek, author of Start With Why, found that there was a unique pattern between inspired brands like Apple, Google, and Nike. While most brands focused on WHAT they did, and HOW they did it, inspired brands focused on WHY they did it.
Read MoreHeat Up Your Summer Sales Now
6 ways to help your business grow the absolute most this summer.
Read MoreProspecting
Prospecting is the lifeblood of your business and it needs to be tackled with enthusiasm, both when it’s working and when it is not working.
Read MoreWho is Crazier… Our Clients… Or Us?
Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however, that in every cloudy rant there is a lesson that can be learned.
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