Last weekend, you probably sat down with a record 114 million other people in the U.S. to watch the commercials and a Super Bowl broke out. For as long as I can remember, even if the game wasn’t competitive, you could always count on the commercials for entertainment.
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Anticipation …
At the risk of dating myself, when I think of the word anticipation, my thoughts drift toward the classic Heinz Ketchup commercial. This commercial with a Carly Simon song as a music backdrop, speaks to the anticipation of thick, rich, Heinz Ketchup as it slowly drips from the bottle.
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Mythical animals and money-saving tools await.
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PPAI announced yesterday that it was buying advertising time on one of Time Square’s JumboTrons to run a 15-second commercial explaining the value of promotional products in general as advertising tools. If you didn’t get their initial release, Charlie has the story in the newsletter for this week.
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