Competitive research is important, but it can be hard to find time to do it. Trusting someone else to summarize for you can leave important holes in your understanding of competitors’ strategies and processes. I want to make sure I’m clear about who I am and where I fit into the marketplace, as well as…
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It’s easy to be ordinary (ordinary = with no special or distinctive feature). C’mon … surely you want to be special and distinctive. So surely you want to be extraordinary.
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If you don’t know why customers should choose to work with you over all of their other options, how in the world are they ever going to know? You need to know the answer to that and be able to articulate it, believe in it and live it. Here are six questions you need to answer and how to put those answers together to create your “value proposition.”
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To what lengths will you go to make yourself remarkable to your clients? If you’re not willing to think harder and care more than your competition, you lose!
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The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!
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One of the most valuable practices you can have to build the business you want is to spend some serious thinking time. I don’t mean daydreaming. I don’t mean just being reflective. I mean getting out a pen and paper or your word processor, maybe Google too, and get serious about creating the business that provides both a living and a life.
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Those of you who know me know that I’m an avid follower of a number of sports, and a big fan of my daughters as they’ve played volleyball and softball over the years. There’s a lesson one team learned recently that we can all take and apply individually–or to a work team, if we have one.
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What is the key to great Olympic uniforms—or any item for that matter? It’s not necessarily about how much money you can pour into a project. It’s all about listening.
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This is the second half of an article that covers my Bullseye method of pursing and landing large accounts as PART of your account prospecting effort. If you are just coming to the party, go back into Blog Historyville and read up on Part One before continuing here. Otherwise, you’ll just be half-effective—and Bold, Different and Memorable-type Peeps don’t do things by halfsies.
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Want to show the competition who’s boss? Here are three tips to consider courtesy of HBO’s Boardwalk Empire.
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