Question: I have a vendor who has become a customer. QuickBooks will not let me use the same name. What do I do? Answer: You can use a variation of the name, such as “ABC Company” for the customer and “ABC Company Inc.” for the vendor. Alternatively, you can do something as simple as adding…
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Your job is to solve your customers’ problems. Period. That’s all. You need to become a part of their organizations. This is vital if you want to earn the right to charge a little more and be compensated for your expertise. Think of your job as earning a job at your target prospects’ companies. This…
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Astound me! That’s right, knock my socks off! Make me notice that you’re different. Make me talk about you—positively. Make me want to brag about you.
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People buy emotionally but justify their purchases logically. When you’re a features and benefits type of salesperson, you’re touching the logic, but how can you create some emotional points of difference?
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It’s your job to make yourself unforgettable. What are you doing to you stand out? What have you done to make your last interaction with your customers memorable? Have you given them a lasting impression? Have you left them wanting more of you and what you offer?
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Are you still wondering when things will get back to “normal”? Sorry, but what you’re experiencing is the new normal. It’s time to wake up to the fact that what worked for you in 2007 is not going to work for you in 2015. If you’re still working in the same way, prospecting in the same way and it’s not working for you—guess what? It’s time to rethink your business.
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Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing it.” You need to decide how you will nurture and cultivate the reality that you desire. You need to ask yourself “How?” three times.
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“If you don’t know where you’re going, any road will get you there.” said the Cheshire Cat to Alice in “Alice in Wonderland.” This so very much applies to your business. This is why it is so critically important that we create a very conscious plan for our business. It’s difficult to limit my “where” questions for you to just three, but I’ll try.
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One of the most valuable practices you can have to build the business you want is to spend some serious thinking time. I don’t mean daydreaming. I don’t mean just being reflective. I mean getting out a pen and paper or your word processor, maybe Google too, and get serious about creating the business that provides both a living and a life.
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There is a market of around $20 billion dollars for what you’ve got to sell. Most of us would be very happy with just a few crumbs from that table. So what’s holding you back?
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