They don’t call it a sales CYCLE for nothing.
Read MoreTag: Cycle
The ABCs of Selling
A common misnomer in the world of sales is “Always Be Closing.” This may be true if you are working from an options-based sales cycle, but in a solutions-based sales cycle the ABCs are “Always Be Connecting.”
Read MoreGuilt Trip
We travel a lot as an industry, I’ve come to learn. And being that I just finished my first-ever promotional products trade-show cycle, I feel a little trepidation at the thought of starting all over come January. I just booked my flights for ASI Orlando and I’m tired already.
I realize making face-to-face connections is invaluable, particularly with you party animals, and maybe that alone is worth the price of admission (flights, booths/accoutrement, shipping, client dinners, etc.). But in terms of ROI, at what point do they stop being valuable and start becoming “same old, same old”? How many times a year do