Implementing SEO best practices is the easiest way to grow your promo business. With that said, SEO is a long-term game. It primarily requires effort up front, but once you rank, you start making sales on a regular basis organically. And it doesn’t go away. Here are six adjustments you can easily make that will gradually improve your SEO rankings…
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10 Mistakes Promo Distributors Make With Their Websites
Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?…
Read MoreHow to Increase Conversions on Your Distributor Website
Getting people to your distributor website is a challenge in and of itself. Getting them to take action and convert to a prospect is a whole other story. But there are ways to increase the number of enquiries coming from your website from the traffic you are currently getting…
Read MoreDo I Need to Collect Sales Tax on Web Sales?
Question: I have online stores. Do I need to collect sales tax on web sales? Answer: It used to be that you only had to collect sales tax in other states if you had some sort of presence or “nexus” in that state. Everything changed with the Supreme Court decision South Dakota v. Wayfair Inc.…
Read More7 Reasons E-Commerce Is Better Than Face-to-Face Salespeople
E-commerce: Is available all the time Serves unlimited customers or prospects at the same time without waiting Allows the customer to browse without pressure Listens to exactly what the customer says, and shows them what they’ve asked for Suggests other items gently, while showing them what they ask for Remembers who customers are on every…
Read MoreThe Industry “Disruptors”—How Do They Affect You?
Thanksgiving is a time to reflect of on all the things we are thankful for. I’m thankful for my family, my health, my business and the opportunity to have a positive impact on the community around me. Recently, I was blessed to be able to attend the ASI Power Summit, which is a gathering of…
Read MoreThe Real Reason Industry E-commerce Firms are Growing Faster Than You
By now you have heard the fact that overall industry firms grew at 1 percent, while industry online firms grew at 33 percent. According to PPAI research, “The proportion of online sales compared to total sales in the industry increased by 4 percentage points from 13.6 percent in 2013 to 17.9 percent in 2014.” Wait, you have valuable relationships and great service, yet overall online firms are growing faster than traditional firms? Why is that?
Read MoreEasy Ways to Improve Your Online Sales
In honor of Cyber Monday, a few simple ways to strengthen your online marketing, web store design and customer service.
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