Marketers bombard us with claims every day: “Bigger,” “better,” and of course, “cheaper.” But have you also heard “greener?” What about “greenwashing?” Have you heard of that term? Greenwashing is marketing-speak for product descriptions that are deceptively used to promote that an organization’s products, aims and/or policies are environmentally friendly.
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Cape Girardeau, Missouri-based Magna-Tel Inc. announced it has implemented several initiatives to help make its business location more environmentally friendly in 2008.
In May of this year, Magna-Tel and its employees started the Magna-Tel community garden. Magna-Tel provided dirt, seeds, plants and other necessary supplies. Magna-Tel employees donated their time tilling the land, planting, weeding, watering and picking. Magna-Tel hopes to add fruit trees near the garden later this year. To protect the plants from insects, a homemade organic insecticidal soap spray, which is 100 percent environmentally friendly, is used when needed.
In addition, Magna-Tel has an energy task force that continually works on