And the Award Goes to: Helping Your Customers Drive Sales with End-of-Year Recognition Awards

For employees who’ve reached noteworthy goals and employers who want to inspire more achievement, it’s the most wonderful time of the year: awards and recognition season. From November to January, companies will be giving year-end awards and deciding how to recognize employees over the next 12 months. If you plan, and educate your customers about…

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Tips for Selling Ballpoint Pens, a Perfect Promo for Your Clients

As we celebrate National Ballpoint Pen Day on June 10, it’s a good time to reflect on one of the promotional industry’s best sellers. Here’s why I recommend ballpoint pens for cost-effective, memorable branding and why you should suggest them for your corporate clients…

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The Season of Giving

Pop quiz: You call up your mother and ask her what she wants for the holidays. She says, “nothing.” Do you: A) Buy her something anyway. B) Seriously, go buy a present for your mom. When people tell you that they don’t want anything for the holidays, they are lying. Everyone wants something for the…

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How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part Two

It’s the time of year when you may be thinking about gifts of appreciation to send to your clients. Rather than show your appreciation once a year, I believe, in order to stand out in today’s highly competitive business environment, you need to show your gratitude year-round. Remember, it costs far more to acquire a new client than it does to keep an existing client loyal and happy.

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You Just Logoed My Facebook

Everybody loves to ride the wave. In just about 20 or so years the world has gone from the lovable (then annoying) you’ve got mail to a place where we can’t seem to live without the Internet to support our social and work interaction. Need an answer from a co-worker two cubes away, fire off an E-mail. Need to update Aunt Sophie on how the kids are doing—shoot a quick video and send her to You Tube. Want to get new car insurance, drop by Geico.com today.

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