Google AdWords vs. Social Networking for Small-Business Promotion

Discussing a case study from the New York Times about a small apparel seller’s experience with Google’s paid advertising platform versus free social networking methods

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Sleuthing with Google Alerts

Well hey everybody, welcome to week two of “Mike talking about handy computer programs.” If you missed it last week, I explained that for the next few weeks [link] I’ll be using my semi-substantial nerd powers to dig up some Web tools that you might find useful. This week, we’re going to cover Google Alerts.

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