Hero Archives - Print & Promo Marketing

What’s Their Story?

February 4, 2016May 8, 2024 Paul Kiewiet

If you want to become a business partner who matters, you need to get to know your customers. Go deep. Study their companies every way and every where you can. Start on your computer. Google the companies. Read articles about them. Set up Google Alerts to get trending articles about them. Study their industries. Read…

The Empowerment Marketing Conversation

May 23, 2013May 8, 2024 Matt Kaspari

Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign. A meaningful conversation is relatable/relevant, it is engaging, and as marketers we must know our role in this conversation.