Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?
Read MoreIt takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many of them will never forget what they’ve seen in the news. Headlines from Bangladesh and Pakistan underscore the need for social accountability audits.
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Dale Denham wrote a great post for us last week, “Promotional Products Suppliers Stink at Twitter,” that I wanted to follow up on. I thought it might be helpful to build off some of Dale’s ideas and show some examples of excellent Twitter feeds and talk about what we can learn from them.
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Ryan Sauers talks with me about his new book and the importance of understanding how you (and others) talk and listen.
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All humanity is one undivided and indivisible family, and each one of us is responsible for the misdeeds of all the others. I cannot detach myself from the wickedest soul. —Mohandas Karamchand Ghandi
It is true, we are all guilty. Industrialized nations on the whole have enjoyed an expansive (and ultimately, expensive) period of self-centeredness. Famed Victorian-era psychoanalyst Sigmund Freud would have diagnosed mankind as being severely orally fixated. Trapped in the earliest stages of child development, we’re stuffing ourselves with as much as our mouths can handle—we have been needy, fiscally greedy and most seriously focused on our own self-gratification, regardless of
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