Having a meaningful rather than demeaning conversation with your customers is the key to a successful brand, product or campaign. A meaningful conversation is relatable/relevant, it is engaging, and as marketers we must know our role in this conversation.
Read MoreTag: Journey
Back From Vegas
The adventures of your favorite rookie are going pretty well. I’ve just returned from my first industry business trip to PPAI Las Vegas. Prior to this cross-country journey, I certainly had not done much traveling. In fact, post-college, most of my life has been split between tiny beige cubicles and the weird mix of pine trees and delis that is South Jersey. (Seriously, there are eight delis on the maybe five-mile street that leads to my house! Eight! Who needs that many sandwiches?)
Read More