Happy New Year! It’s a new year, and time for the promotional product industry’s two major shows—the ASI show in Orlando and the PPAI Expo in Las Vegas.
Read MoreIt’s Showtime
Tag: Booth
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
Read MoreMaking The Right Splash at The Show
We’re getting into the 2014 winter trade show season and anyone reading this has varying experiences with past shows. You’ve either participated in several and know exactly what you want to accomplish—or you have attended few (or none) and may have levels of excitement or anxiety.
Read MoreTrade Shows Are Forever: A Be Bold, Be Different, Be Memorable Thriller
The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
Read More3 Must-sees in Vegas
Exhibits at The PPAI Expo opened today. What are you hoping to see?
Read MoreBecome the “Big Dog” in Your Community!
Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies.
Read MoreStylish Branding at the Promo Marketing Booth
New uniforms offer increased visibility and style for Promo Marketing on the first day of exhibits at The PPAI Expo.
Read MorePlease Visit Our Booth #1234!
In January we have two significant trade shows in the east and the west. As is the case every year, flurries of e-mails come from suppliers asking that we visit their booths at these shows. The question I ask is why?
Read MoreBack From Vegas
The adventures of your favorite rookie are going pretty well. I’ve just returned from my first industry business trip to PPAI Las Vegas. Prior to this cross-country journey, I certainly had not done much traveling. In fact, post-college, most of my life has been split between tiny beige cubicles and the weird mix of pine trees and delis that is South Jersey. (Seriously, there are eight delis on the maybe five-mile street that leads to my house! Eight! Who needs that many sandwiches?)
Read MoreRandom Ramblings
This blog is being written LIVE from the PPAI Expo in Las Vegas!
There’s so much to blog about, like the “Miss America” actresses that hoover outside the exhibit entrances (complete with red, slinky evening gowns and bejeweled crowns) directing conventioneers to a prominent apparel supplier’s booth to redeem a free shirt or the (little, old) lady that guards usage of the computers in the Internet Cafe like an angry hawk. Ahhh, sorry readers, but I’ve opted to take the high road and will instead highlight a selection of products in the famed New Product Pavilion. Perhaps, this is a topic more befitting of