Stranger Danger

“Stranger danger” is a warning that all people you don’t personally know (strangers) can potentially be dangerous. There are lots of strangers giving advice these days. On social media, on YouTube, in your emails and more. Lots of free advice. But who are these folks, and should you follow their advice? My strong suggestion is…

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LinkedIn Company Pages: Why You Need One

Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on LinkedIn. While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages…

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7 Ways to Create A Social Media Presence

You’re not still asking why or whether you need to have a social media presence, are you? You need a social media presence because that’s where your new customers are and it’s how they will find you, trust you and try you.

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What Does This Mean for Your Business?

LinkedIn has added a new “click” feature that enables you to very easily “endorse” people for their expertise in the skill areas listed on their LinkedIn profile. A recent article from Social Media Examiner talks about this new feature and offers 6 Tips for Using the LinkedIn New Endorsements. Endorsements has been met with mixed reviews. But it does set the stage for additional dialogue on how social media connections turn into actual business relationships?

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Social Media: Are You Actually Connecting With Your Connections?

Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.

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