Many years ago, I was in an appointment with a new prospective customer. I gave my spiel. She told me some of the challenges the company was having, and asked what solutions we could offer. My response: “There’s more than one way to skin a cat.” She politely told me that the sales call was over and I needed to leave…
Read MoreTag: Listening
Listen to Me!
This is what you clients want. This is what your staff wants. This is what your colleagues want. This is what baby boomers want. This is what millennials want. This is what my kids want. This is what my wife wants. This is a nearly universal truth. People want to be heard. Listen. Listening is…
Read MoreDistributors and Suppliers, Do You Know What You Are Missing?
Sometimes we just miss the obvious. We are so busy doing what we are accustomed to doing that we miss opportunities right in front of us!
Read MoreA Desk Accessory for the Soul
What’s better than listening to your favorite song? Listening to your favorite song on a portable Bluetooth speaker with L.E.D. lights that change colors as often as you change your favorite song, which is exactly what I’m doing in this video:
Read MoreListening 101
A good listener is a valuable friend, and a valuable friend is a trusted business partner.
Read MoreThe Fearsome Green Profit Margin
Or “Detective Fiction, Sales and the Art of Listening.”
Read MoreListen
Very few people should walk into a networking event and immediately start talking and even fewer, if any, should spend the whole night talking without listening.
Read MoreListening, Letting Go and Letting Lucky Find You
I was just leaving the Constance Brown Hearing Center in Kalamazoo, Michigan. Yes, I do have hearing loss, and yes, I remain too vain to wear aids. I heard my iPhone ring and I listened—it was my sister, Carol. “Paul, please come over. Mom is failing and is asking for her baby.”
Read MoreHave a Conversation
One of the key points that I try to make when discussing the new rules of marketing and about the transformations taking place in business today is that it is no longer about “campaigns,” it is about having “conversations.”
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