Empowering by Educating Your Sales Team

Education is the foundation of an empowered brand with a loyal following of customers. An empowered brand with loyal customers becomes in turn a loyal client, but how do you develop a client, their brand, and their customers into empowered ones?

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Watering Down the Message: 3 Marketing Mistakes from Maker’s Mark

Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.

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