When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
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Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.
Read MoreSimon Sinek, author of Start With Why, found that there was a unique pattern between inspired brands like Apple, Google, and Nike. While most brands focused on WHAT they did, and HOW they did it, inspired brands focused on WHY they did it.
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On April 13, Proforma announced the launch of a large new marketing program for its owners, aptly titled the “Demand Generation Program.” The original press release can be read here, but essentially the marketing initiative is designed to bring in new, untapped clients for Proforma distributors.
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