Meaning Archives - Print & Promo Marketing

My Very Personal Connection to the ALS Challenge

August 19, 2014May 8, 2024 Rosalie Marcus

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me, it had special meaning and a very personal connection. My older brother Martin, a natural athlete, prolific writer, creative thinker, baseball aficionado—and the bravest person I’ve ever known; lost a courageous battle to ALS. So, while I generally shy away from fads, I happily took the challenge and donated money to ALS as well.

This One Thing. Create.

November 7, 2013May 8, 2024 Paul Kiewiet

Make this world a better place. Make this industry a better place. Make your home a better place. You can do it—starting with you.

Two Ways To Find Your ‘Why’

October 24, 2013May 8, 2024 Paul Kiewiet

Do you know your “why?” Why are you doing what you are doing? Please don’t tell me to make money. Money is a result of what you are doing. It is not the why. Your “why” is your purpose. When you find your purpose and live it, you discover meaning and you get to do what you love. When you do what you love, you never have to work a day in your life.

People and Purpose

January 5, 2012May 8, 2024 Paul Kiewiet

When most of us took marketing courses in school, we learned about the four P’s of marketing: Product, Place, Price and Promotion. But there is a fifth P—People.