When I was 12 or 13, I was on the basketball team. My school was small, so everyone made the team. Somehow I was still third string. When…
Read MoreShooting at the Wrong Basket
Tag: Mistakes
Watering Down the Message: 3 Marketing Mistakes from Maker’s Mark
Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
Read MoreGetting It Right
We all make mistakes (e.g., missing out on a potential sale, forgetting to do something, etc.). Take a moment to remind yourself what you’re doing right.
Read MoreProblems and Opportunities
The problem with problems is that sales people see them as mistakes and not opportunities.
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