It’s not the product itself that provides value, but it is how the recipient uses and perceives it that influences branding and promotional efforts. You can assume that swag is a cheap and expendable marketing tactic, or you can leverage every impression possible and evoke valuable emotions in your customers and clientele by choosing the right…
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Annual Gift Day and Nostalgia Marketing
My apologies for the brief absence in posting. I think we can all agree though that besides being the season of jolly happy funtime lala sugarplum land, the holidays are also a time of insane, soul-stomping busyness, workaholism and casual explorations of stress-induced illnesses like hyperventilation, migraines and stomach ulcers.
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