If you don’t know why customers should choose to work with you over all of their other options, how in the world are they ever going to know? You need to know the answer to that and be able to articulate it, believe in it and live it. Here are six questions you need to answer and how to put those answers together to create your “value proposition.”
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Facebook is enjoyable until it isn’t… That usually begins when your friends are either posting too much or playing too much. Take a few minutes and clean up the junk. It’s easy and it will make Facebook enjoyable again.
Read MoreFor the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.
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Quick points on how to improve your negotiation results, as explained by a professor from Columbia University and the NYU Stern School of business.
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Inspiration for this piece came from a recent journey that made me realize I needed to stop and salute our Industry’s Heroes—those road warriors that spend time away from home to help us.
Read MoreI love to shop-for my business and, of course, for me! But I find that these days there are so many choices—brands, colors and styles, to name just a few—that it’s hard to make buying decisions.
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Seattle-based SanMar Corporation, a leading supplier of imprintable apparel and accessories, is debuting its new apparel and accessory offerings for the warmer months in its 2009 Spring/Summer Arrivals catalog.
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