Recently, I had an “Ah Hah Moment.” Don’t laugh when I tell that I’m just now realizing that at its core, we are an industry that’s based on products and price. …Really?? This revelation came after my wife and I went to a trade show recentl
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At times, most of us ponder the things that drive us nuts as we evaluate our career choice. These days our industry is facing more challenges than we may be accustomed to. How many of the following thoughts have captured your thinking at times?
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There are few topics in our industry that stimulate more lively discussion then trade shows. Are there too many? What do you really get out of them? What will you miss if you don’t go? And the question that seems to be hotly debated recently… should industry trade shows allow hosted end-users to attend?
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