Continuing to ask respected industry leaders to share their thoughts on success, I reached out to Paul Bellantone, president and chief executive officer of PPAI, to share his advice. Thank you, Paul Bellantone, for sharing your advice about financial success with me. Question for Paul: In your years of experience in our industry, what do…
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Largest Gathering Ever of Industry Technology Leaders
More than 100 technologists and business leaders will meet next week in San Francisco at the PPAI Technology Summit. This is largest-ever gathering of industry technology leaders. You can view the PPAI Technology Summit agenda here. The summit will include discussions on search engine optimization, security, project management and about a dozen other relevant topics, including industry…
Read MoreLet’s Talk Politics
Trump! Clinton! Feel the Bern! Some can’t help but support their candidates both privately and publicly. Recently, Cheryl Rios, a marketing specialist, discovered the danger of talking politics online—she lost her largest clients. But, I’m not writing today to get you to stop talking politics. I want you to talk politics—even online—but directed toward your elected officials. Next…
Read More17-second Sales Pitch at Expo East
I joined thousands of suppliers and distributors last week at Promotional Products Association International (PPAI) Expo East. This was my first chance to experience Expo East combined with the Imprinted Sportswear Show (ISS). Quite a few Geiger colleagues, as well as a few other PPAI board members, joined me. I saw several vendors that I…
Read MoreIs Being Smarter Than Your Competitors Important?
Through the years, I have attended a variety of education classes that have had a positive impact on my business. I persevered and with my eye on a goal, I obtained my Master Advertising Specialist (MAS) designation. This is an accomplishment that very few people in our industry have achieved. We all have the opportunity…
Read MoreWhen I Say ‘Swag,’ People Smile
I just attended a conference (outside the promotional products industry) where I had the chance to speak to business leaders from information technology, sales and marketing. In several roundtables, and of course over cocktails, people would ask what my company does. With some I said, “We sell promotional products, items with logos, such as the…
Read MoreThe Industry “Disruptors”—How Do They Affect You?
Thanksgiving is a time to reflect of on all the things we are thankful for. I’m thankful for my family, my health, my business and the opportunity to have a positive impact on the community around me. Recently, I was blessed to be able to attend the ASI Power Summit, which is a gathering of…
Read MoreCan’t Wait for Tomorrow
Paul Bellantone and I walked to dinner after the first day of PPAI’s 2015 Product Responsibility Summit and talked about the same thing we always do: the best concerts we’ve seen recently. (Foo Fighters and the Smashing Pumpkins, for the record.) We also talked about the summit and the state of promotional product safety. Standing…
Read MoreWhat Opportunities Are You Missing?
I am writing this piece on a business trip like I’ve never taken before. In the past, I’ve traveled a bit, presenting education sessions at trade shows and regional associations. I’ve attended amazing conferences, like the PPAI North American Leadership Conference. This year, I’m attending the ASI Power Summit. The relationships that are nurtured and…
Read MoreInteresting Facts from PPAI’s Industry Sales Report
PPAI released its 2012 industry sales summary this week. Inside, we take a look at the numbers and compare them with stats from past years.
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